I first met Ayesha back in 2016 when ARK honored me at their fundraiser gala in New York. Since then we have become friends and I have helped her with some creative input with last years event. She is a force of nature; bubbling with energy, overflowing with ideas and optimism that is inspiring to be around.
An investment banker turned social impact innovator, Ayesha Vera-Yu is the CEO and Co-Founder of ARK, the award-winning social impact venture that creates a path with rural communities in the developing world to co-invest towards self-sustainable food security. Since the pandemic, ARK has grown 25x in scale, and grown the equivalent of close to 4 million meals for 138,000 individuals.
ARK's Feed Back program, a vegetable exchange for the entire community, is a groundbreaking behavior change catalyst. It inspires families to create organic vegetable gardens in their backyards, and to produce excess that is shared with neighbors during exchanges or sold to nearby villages and towns. At the end of this 4-month program, families source their food needs from home, are healthy, have savings and new income.
Naturally, I was inspired to design a bag for her. The Ayesha tote comes in 3 different versions; in white leather with handwoven panels, and in hand-crocheted raffia with leather trim. They’re the perfect day-to-night bag. Structured enough to wear with a suit and playful enough to wear with a dress.
Read our Q & A :
1. What is my idea of happiness?
Being with my family, embraced by nature, being present and still, and at peace with my work.
2. What is my greatest extravagance?
My greatest extravagance is what I enjoy a lot - food, travel, great coffee and acupuncture : ). I think these are luxuries that I am fortunate to have.
3. What is your current state of mind?
In the middle of reset. I am steering ARK to its next level of growth - and support, in the next 3 years, up to 400 communities who want to be food secure on their own in just 16 weeks with ARK Feed Back. To do this, I am needing a reset of my personal life and get it back to a healthy balance. I am also needing to restructure the organization so that all of our amazing talent I am honored to work with are supported and growing, and we are ready for the hyperdrive. : )
4. Whose style do I most admire?
So many! In the ARK family, I just adore Tunting Cruz’s style. Everything she wears is so chic, whimsical and effortless.
5. What do you consider your greatest achievement?
Personal growth! : ) - overcoming my fears, confronting my short comings, breathing through discomfort and pain like childbirth, and making amends especially with people I love. It’s a journey.